Scott Beeby
I turn dense commercial information into clear, on-brand creative. I then take it all the way through production, quality assurance, and delivery.
Commercial design that gets shipped.
This portfolio is deliberately focused. Four examples that show the breadth of a senior graphic designer and the production discipline of an email specialist.
72 hours.
300,000+
inboxes.
A high-volume weekly retail EDM built from product data through campaign design, HTML production, quality assurance and deployment.
Weekly campaign structure, product and pricing hierarchy, image production, InDesign layouts, image optimisation, table-based HTML assembly, test sends, stakeholder revisions and final Dotdigital deployment.
The supplied system used one modular, square-led design across desktop and mobile. It was not a fully responsive redesign; the work was to make a fixed production framework remain clear, accurate and dependable under tight commercial deadlines. Full EDM examples will be added when available.
Revenue figures were calculated internally by comparing weekly sales quantities against baseline weekly sales, then applying the uplift at sale price. Figures can be corroborated by TradeTools management.
A system built across 100+ SKUs.
Packaging, catalogues, product launches and supplier-ready artwork for a large and evolving retail range.
Packaging systems · Finished art · Product launchesView case study →
Complex data made clear.
Sole designer of the annual NRLCEO Season Guide since 2017. A constantly evolving editorial product made for easy navigation.
Editorial design · Publications · Data hierarchyView case study →
Brand to product to campaign.
An independent apparel brand developed and launched through Shopify and Printify, with more than 750 orders fulfilled.
Brand identity · Ecommerce · Campaign creativeView case study →Designer's Eye.
Producer's Mindset.
Systems Driven.
Structure
Turn dense product, price, and content data into a hierarchy people can understand quickly.
Design
Build confident, on-brand creative for the channel, audience, and commercial objective.
Produce
Create production-ready artwork and HTML with accuracy built into the process.
Deliver
Manage review, quality assurance, and deployment under real deadlines.
Senior Graphic Designer with 10+ years across high-volume retail, ecommerce, packaging, publications, email and finished artwork. I bridge the gap between a strong idea and a reliable final deliverable.
Experienced turning detailed product and pricing information into polished cross-channel creative, with capabilities spanning design, stakeholder approvals, quality assurance and deployment.
Based in Launceston and available for fully remote permanent, contract and freelance work across Australia.
More ways I make commercial work clearer.
Three supporting case studies that show editorial leadership, cross-format range and the production experience behind the finished design.
Byte Magazine
Founder, designer and editor of a nationally distributed gaming publication. Evidence of editorial leadership, production stamina and the ability to build a product.
Editorial direction · Design · JournalismView case study →
Commercial Graphics
A focused archive of product artwork, retail graphics and campaign pieces that demonstrates useful commercial range.
Product graphics · Retail production · Campaign artworkView case study →
Real Estate Design
High-volume property marketing and print production, from open-home collateral to 200+ page glossy magazines.
Property marketing · Publications · Finished artView case study →