Bringing an idea to
A world of ecommerce
A rugby league apparel brand I created, designed, launched, and then operated.
Turn a personal interest into a complete brand.
Rugby League Merch became an outlet for combining my design experience with a genuine knowledge of rugby league culture. I built the identity, product range, and customer experience as one connected project.
A business designed end to end.
I created merchandise, developed the Shopify storefront, connected print-on-demand fulfilment through Printify, and produced the campaign assets needed to launch and sustain the range.
Designing for an existing audience.
The business expanded into merchandise for podcasts, creators, and brands around the rugby league industry. Each collaboration needed its own voice while still working inside a dependable ecommerce and fulfilment process.
A timely campaign with a larger purpose.
For Jarrod Croker’s 300th game in June 2023, I developed and promoted a commemorative shirt over several months. Signed shirts helped extend the campaign into charity fundraising and made it the brand’s strongest individual success story.
Selected
artwork.
