Complex data.
Made clear.
A long-running fantasy rugby league publication rebuilt each season around statistics, analysis, player profiles, and constantly changing editorial content.
Make depth feel effortless.
The NRLCEO Season Guide combines dense statistics, long-form analysis, player imagery, and varied editorial formats. The design has to let committed readers dig deeply while still making every spread easy to scan and navigate.
One publication, improved every year.
I overhauled the existing guide in 2017 and have solely designed every edition since. That continuity allowed the visual language, grid, templates, and navigation devices to evolve in response to more content and a growing page count.
Consistency without repetition.
Repeatable page structures establish trust, but each section still needs rhythm and distinction. I use clear typographic hierarchy, modular data treatments, and controlled variation to keep a large publication coherent from cover to final page.
A brand expressed across channels.
Alongside the annual publication, I created campaign and social graphics that extended the same visual confidence into faster, more immediate formats.
Selected
artwork.
